A few decades ago, products began to spring up on grocers’ shelves advertising, “Now includes aloe vera”. It became a kind of “branding shorthand” to tell the consumer that this product would be gentler on the skin; some may have even thought that it would improve skin conditions. Everything from baby wipes and shampoo to toilet paper were suddenly touting its inclusion of this miracle gel. Yet, was it just a marketing ploy? After all, aloe vera has been used for thousands of years to heal wounds and treat burns, and current research says it cando much more.
The Healing Power of Aloe Vera
